FOCUSED ON HARDWARE, TRUSTED & SUPPORTIVE TECH PROVIDERS
The brief was to create a brand identity and dedicated site for Loyaltek's payment terminal hardware.
As it was a new brand for the group - it was developed using the same approach as the other new brands within the groups portfolio. Research, positioning and defining the brand as a personality first, to give it considered reasoning behind its visual identity and digital presence.
As it was a new brand for the group - it was developed using the same approach as the other new brands within the groups portfolio. Research, positioning and defining the brand as a personality first, to give it considered reasoning behind its visual identity and digital presence.
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BRAND ANALYSIS & DEFINITION
The initial work included competitor research and brand positioning: collating values, differentiators and objectives that would in turn inspire when creating the brand personality for Loyalpay.
BRAND PERSONALITY - 'THE SEA CAPTAIN'
Brainstorming from the values and how the client sees the brand:
LoyalPay is the backbone of the LoyalTek Group
Our values are Efficiency, Reliability and Security
Experienced Providers: durable & secure hardware from the Loyaltek group
Hardware with Care: Reliable user friendly terminals -with a reactive component human support service
Detailed tech with easy integration & acquisition options across the full payment cycle infrastructure
...the Trusted Sea Captain became the chosen personality to inspire the visual identity.
DEVELOPING A VISUAL APPROACH - CONCEPT OPTIONS
SeleCTED VISUAL CONCEPT: 'FOCUSED ON HARDWARE' BRAND DEVELOPMENT
