1 > Jaeger x Jasmine GuinNess Feature Window - Fenwicks of Bond st
Jaeger required 2 different collections to be featured in one promotional window run at the Fenwicks' department store; their collaboration with Jasmine Guinness and also their mainline autumn range. The scheme aesthetic takes inspiration from the look-book shoots for each collection as well as bringing in display props (oversize picture frames) that integrate the two. The mainline collection window was also designed to be reused in the flagship store store on Regents Street.
2 > FLAGSHIP Displays for all Seasons
Spring 15
A display scheme designed to launch the Spring/Summer 15 season. Inspired by the press day backdrops - a variety of textured white props were designed for the new collection to stand out against.
Experiments with light & shadow, soft and textured materials and layering were used for a series of curved lightboxes, plinths & backdrops, all designed to work around the central 3x2m bespoke lightbox image.
From Spring to Summer
This late spring update required a backdrop to compliment the pastel, camel and muted tones in the collection. Blossoming floral graphics was created at varying scale and opacity on suspended stretched fabrics to create a layered screen effect, creating a pleasing effect both from outside and inside the store.
The white-washed wood frames were updated for summer with angled wood slats and sheer fabric, to evoke the image of wooden shutters on a summer holiday, with sunlight streaming through.
Autumn
Jaeger collaborated with David Bailey to shoot the AW15 collection - this window scheme was designed to interact with the mannequins playfully with suspended polaroid style frames and plinths in the same form. Lighting props and trussing elements of a photo shoot were bought into the windows and in store displays. The polaroid frames were produced as a rollout scheme for all 30 Jaeger stores.
Winter
This flagship display was designed to transition from an autumnal wood scene to a Christmas winter forest. Autumn was created by filling the full height windows with real silver birch trees, each wrapped with a strip of glitter encrusted fabric. Real wood plinths were sprayed copper to give varying height to the mannequins.
The addition of bespoke frosting graphics, strings of light, metallic leaves and a snow filled floor turned it into a sparkling Christmas display.
3 > Bespoke MODULAR DISPLAY FUrniture KIT - FROM PROTOTYPE TO ROLLOUT
This modular kit of window display furniture was designed for 30 jaeger stores to be re-useable for 2 years - the cherry wood tops are able to be refitted with different textures that would suit the season's collection, and all units stack within each other for a variety of layout combinations to suit the different store windows.
The inspiration for the frames were taken from the three line stoke found in the logo and the curved shape of the table is a hint to the 'J'. The designs were prototyped in the UK & then manufactured in China.
